Always thinking outside the box…get it?

Package copy is tricky because it has to be concise yet informative. Naming the product can be challenging due to factors like the target demographic, value props, and indecisive business partners. My work in packaging taught me that copy needs to be flexible. Sometimes it needs to be shortened or lengthened based simply on visual balance. I’ve also included some product manuals, but nobody reads those, and I don’t expect you to either.