Geeni Smart Home App

The Geeni Smart Home app required a language overhaul when it was delivered from the overseas factory. Keeping the customer’s experience in mind, I reworked the copy to provide a friendly tone to counteract the techy jargon of smart home installation. App Ratings Improved by 11%

Minted - Fine Art Marketplace

The marketplace was always getting copy updates to keep up with promotions, tentpoles, and holidays. The customer journey took the highest priority. We utilized a lot of A/B testing to find ideal ways to ensure a customer’s excellent shopping experience.