Brand Awareness Campaign

The retail delivery app Buyk launched in NYC only two weeks prior to my start date, so our mission was to get the service into the collective consciousness using 360 campaigns. I encouraged the use of Buyk as a verb to match the brand strategies of Uber and Venmo.

The ‘Don’t Sweat it, Buyk it’ campaign (Est. Budget: $75-100k) led to a 243% increase in first-order purchases.

On a personal note, having my silly copy be part of NYC advertising history will always be one of my proudest accomplishments. My pal Mike agrees! (See video)