Brand Stories
I’ve had the pleasure of writing for 8+ brands over the years. One thing I learned in my career is that there is no such thing as a synonym. Every word must be meticulously picked to strike the right tone for the brand. Below you’ll find some distinct brand statements I’ve written over the years.
Body Glove Fitness
For almost 65 years, Body Glove has empowered those that care about their health while embodying the California spirit. A history of innovation and a love of the ocean challenges BG to make products that enhance and protect us both above and below the water’s surface. Body Glove has generated a loyal following of all ages with a passion for their body and the outdoors.
Evo Core Gaming
When losing is not an option, a gamer is only as strong as their gear. Evo Core’s line of gaming headphones prioritizes comfort during combat, immersing you in the battlefield so you can conquer. Playtime is over. This is not a game. Embrace your favorite reality like never before and destroy all that stand in your way.
West and Arrow
The W&A brand is all about transforming a room into your space through intimate lighting and home decor. We believe ambiance and positive vibes are a great way to both showcase your style and promote a look-good-feel-good optimism. Our collection of fun LEDs, enchanting string lights, and lightbox message boards guarantee something for everyone. Find what sparks something in you and bring a dash of personality to your desk, dorm, or bedroom that only you could create.
Geeni Smart Home
We know smart home technology can seem intimidating. Geeni makes it simple! With millions of users, a high-rated friendly app, and dedicated support 7 days a week, our affordable smart products make it easy without a fussy central hub or expensive fees. Power your kitchen lights, check on the nursery, or turn off the fan from anywhere through our effortless smart home app. With Geeni, living smart has never been easier.
Buyk - Groceries on Demand
Hey neighbor! We’re Buyk, a new delivery-on-demand app that sends groceries and more right to your door in just 15 minutes. No fees, no minimum orders, no catch! Load up your cart, and your order is on the way before your morning coffee can brew. When it’s too cold to go out for eggs, or you just don’t have the time to grab groceries this week, you can always just Buyk it!
Suds Lab
After long nights of experimentation in our Garage-a-tory (part garage, part laboratory), we’ve boiled car care down to a science. Through trial and error, we’ve perfected optimal formulas and solvents that break down road contamination at a molecular level, leaving your vehicle clean, protected, and ready for the road ahead. We’ve done all the research - it’s a smooth ride from here.
Finding a Brand’s Voice
I like to utilize the NNG framework model when forming a Brand’s tone. Pinpointing the style improves uniformity across all channels.
To the right, you’ll see the configurations we decided on for the delivery service Buyk. Below that are a few examples where brands I worked for fell in the model. Let’s talk about it!
West & Arrow:
Creating a Voice
This is Westly, the spokesperson of the West and Arrow Home Decor Brand. She’s the go-to source for insightful advice for millions of Gen-Zers discovering their personal style.
The only problem is that she isn’t real.
My mission was to build a character through weekly blogs on the W&A site, showcasing our affordable gotta-have-it LED products. It was important for me to create a character that was authentic without any signs of pandering or sponsorship.
