Appeasing the House of Mouse

Minted’s partnership with the Walt Disney Company granted independent artists the ability to create artwork using their favorite lovable characters, but working with the Happiest Place on Earth wasn’t always happy. All marketing deliverables had to go through an extra approval stage with a Disney representative that could compromise the deadline.

With 3rd-party approval, I learned the importance of arguing your idea less, accepting the note, and remembering it for next time.

I also learned that Disney doesn’t let anyone use the word ‘Magic’ and Tinker Bell must always be two words. The more you know!