15+ Holiday Deliverables a Week

Minted, known primarily for its holiday cards, takes the holiday shopping season very seriously. The marketing team was tasked with an aggressive campaign to improve card sales through eblasts, social content, landing page updates, and more. As the single copywriter on the creative team, it was my job to stay connected with all 5 designers simultaneously to ensure all deliverables reached the finish line. This required scheduled blocks for creative brainstorming, organization skills, and banishing the perfectionist mindset in favor of the deadline.